Together, we reimagine the next chapter of your business, we do strategic matchmaking and we support you throughout your M&A journey.
Reimagination
We co-create a new game plan for your business, conduct a financial analysis and show the path towards growth in company value. We can also provide operational support in the realisation of the new game plan.
Matchmaking
We scan opportunities and guide you in matchmaking with the right allies, the right investors, the right clients, the right leadership or the right talent.
M&A
We guide you through any merger, acquisition or exit process, including support on negotiations, due diligence, bank financing and contracting.
Imagination
We believe that founders often hold the key to their own future. Our process is designed to illuminate the myriad possibilities, and articulate them into an actionable plan.
Chemistry
We believe every great opportunity or collaboration starts with chemistry between people. Therefore we put great emphasis on bringing the right people together and igniting chemistry.
Clarity
We believe complex challenges benefit from clarity to untangle them. Our aim is to make the whole process as accessible and enriching as possible for founders.
Partnership
We believe that true partnership means getting stuck in the intricacies of the business. We collaborate closely with founders, addressing and resolving issues – whether minor or significant – together, in tandem.
Unique blend
We are a unique blend of adviser, matchmaker and dealmaker, and can play multiple roles depending on the needs of your business.
Co-write the future scenario for the shareholders of international production company Caviar and secure a participation from Telenet.
“We would have never landed at this point without the insights and matchmaking magic of New Game Plan.”
Support the management of Belgium’s most successful production company in developing a new game plan for another 25 years.
“New Game Plan articulated both the external and internal perspective on our business, which helped us see very clearly how we could evolve as a company.”
Support the evolution of tv broadcaster Play Media towards an all round media and entertainment company.
“Their imagination and creativity are instrumental in realising our ambition of becoming a different type of industry player.”
Supporting DDMC Event Design in finding the right international home within a fast-growing global group.
"We chose New Game Plan for their personal approach, deep sector knowledge and strong international network. Their guidance helped us find the right partner in Brand Revolution and navigate the process with confidence."
From strategic clarity to international scale: building the foundations of the OONABAAS Group together.
“New Game Plan helped us clarify our strategic direction and think bigger. Their guidance was instrumental in taking the step towards a merger that truly enabled our international ambitions.”
Supporting Mediamixer’s evolution from successful agency to an ambitious growth platform.
“What started as a future plan became a concrete strategy for expansion. New Game Plan has been a constant sparring partner as we built North by North West and welcomed the first companies into the group.”
Supporting LDV United in making a clear strategic choice: leaving a global group to fully commit to their own mission and positioning.
"Strategy is about making choices. With the support of New Game Plan, we chose what truly fits us: focusing on our mission to create fans for brands, in a local market, for local brands, in our own way."
A long-term strategic partnership that culminated in an international acquisition.
“New Game Plan was deeply involved from the very beginning, as a strategic partner and shareholder. Their guidance helped shape WAMP’s direction and ultimately led to a strong international partnership with Oncore Innovations.”
Write a new chapter of growth and excitement for this digital agency, leading to a book publication ("The Web is a Gift") and an acquisition by an ambitious digital group.
“New Game Plan opened our eyes to what was possible with our business.”
Supporting entrepreneurial ambition with structure, focus and the right partners.
“New Game Plan helped me sharpen my ambition and translate it into a clear growth plan. Their guidance was key in building a group and finding the right private equity partner to support that journey.”
Ensuring a smooth and efficient sale to an international infrastructure group.
"The sale of Conduterra was handled with impressive speed and efficiency. New Game Plan combined sharp strategic thinking with a human touch, making the entire process smooth from start to finish."
Guiding the acquisition of a strong regional company through respectful and trust-based negotiations.
"Although New Game Plan was acting on behalf of the buyer, our discussions and negotiations were always open, respectful and constructive. I look back on the process as a very positive experience."
Guiding the partners of Domani through a complex international sale, focused on strategic and cultural fit.
"The sale of Domani was a complex international transaction, involving both Belgian and Hungarian entities. New Game Plan guided us through this process with great patience and strategic clarity. Their balanced approach ensured that we found in Tribù the right cultural and strategic fit for Domani’s next chapter."
Creating focus by making clear strategic choices for the next chapter.
"New Game Plan helped us making the strategic choices we needed to secure Café Costume’s future. Their clarity and honest guidance were invaluable in a challenging phase."
Together with McKinsey, explore new options for value creation beyond traditional retail for Colruyt Group.
“New Game Plan provided an imaginative spark alongside McKinsey on this critical project for our future.”
Peter has a natural ability to bring together and create chemistry amongst the right constellation of people in order to realise new and ambitious dreams. After practising this ability for over 15 years at Belgium’s leading public broadcaster, he now applies this skill to passionate founders and co-creating their new game plan. He was nominated twice as Marketer of the Year, won national and international awards with his teams, and is an experienced Board member in several organisations.
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As the financial architect of New Game Plan, Lode is able to quickly understand the story behind the numbers. He can translate a business strategy into a financial vision, taking into account cashflow, value and risk. With a background in banking - specialised in M&A and investment for midsize companies - and a degree in accounting, he understands both the smaller detail and the bigger picture. He always works in service of the dreams of the founders, recognised as much for his interpersonal as for his analytical skills.
Tom has always had a passion for supporting great businesses in achieving their ambitions. As a former co-founder of London-based innovation consultancy The Upside, working for adidas, Google, Heineken, Tommy Hilfiger and Shell among others, he has chosen to redirect his time and energy towards personally supporting founders in need of writing a new chapter for their business. He is the author of 3 internationally published marketing books. Based in London since 16 years, he spends his free time either rowing on London waters, travelling the globe or feeding his passion for cinema.
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Alpesh Unalkat is a seasoned tech entrepreneur who has successfully scaled three businesses, one of which was acquired by a listed UK plc and one of which he founded through private equity investment. With a decade as a chief exec and over two decades on the main board of directors, Alpesh also has experience as a board advisor, mentor and angel investor to a range of businesses from different sectors and is a panel member in a university enterprise fund. Alpesh excels at navigating the complexities of profitable business growth and people-centric leadership. His interest in emerging technologies keeps him at the forefront of innovation and he is motivated and passionate about helping other founders achieve their ambitions.
We believe every relationship starts over a coffee, without any obligations or expectations. Drop us a line if you’d like to start a conversation about your dreams, challenges and ambitions.
