Together, we reimagine the next chapter of your business, we do strategic matchmaking and we support you throughout your M&A journey.
Reimagination
We co-create a new game plan for your business, conduct a financial analysis and show the path towards growth in company value. We can also provide operational support in the realisation of the new game plan.
Matchmaking
We scan opportunities and guide you in matchmaking with the right allies, the right investors, the right clients, the right leadership or the right talent.
M&A
We guide you through any merger, acquisition or exit process, including support on negotiations, due diligence, bank financing and contracting.
Imagination
We believe that founders often hold the key to their own future. Our process is designed to illuminate the myriad possibilities, and articulate them into an actionable plan.
Chemistry
We believe every great opportunity or collaboration starts with chemistry between people. Therefore we put great emphasis on bringing the right people together and igniting chemistry.
Clarity
We believe complex challenges benefit from clarity to untangle them. Our aim is to make the whole process as accessible and enriching as possible for founders.
Partnership
We believe that true partnership means getting stuck in the intricacies of the business. We collaborate closely with founders, addressing and resolving issues – whether minor or significant – together, in tandem.
Co-write the future scenario for the shareholders of international production company Caviar and secure a participation from Telenet.
“We would have never landed at this point without the insights and matchmaking magic of New Game Plan.”
Support the evolution of tv broadcaster Play Media towards an all round media and entertainment company.
“Their imagination and creativity are instrumental in realising our 2025 ambition of becoming a different type of industry player.”
Support the management of Belgium’s most successful production company in developing a new game plan for another 25 years.
“New Game Plan articulated both the external and internal perspective on our business, which helped us see very clearly how we could evolve as a company.”
Write a new chapter of growth and excitement for this digital agency, leading to a book publication ("The Web is a Gift") and an acquisition by an ambitious digital group.
“New Game Plan opened our eyes to what was possible with our business.”
Prepare a leading Benelux communications agency for the transition to the second generation of talent and becoming a European agency network.
“We had grown organically over the last decade and were looking for a new overarching story. New Game Plan helped us articulate that story, energised the whole company and became a member of our Board.”
Partner with this London-based F&B creative agency, helping them to grow their business and raise the bar in the sector.
“New Game Plan is giving us the structure and business acumen we needed to shift our business into the next gear.”
Clarify the growth drivers and DNA of this fast-growing, all-round communications partner, and illuminate new partnership and network opportunities.
“Their deep expertise and understanding of our sector has resulted in a quick delivery and engaging journey.”
Develop a new positioning and methodology for this fan engagement agency, and support them in their journey towards an exit.
“New Game Plan has helped us articulate a clearer, more engaging story, which increased our value in the sale of our company.”
Develop a new game plan for this immersive technology production company that enables them to raise their international profile.
“The arrival of New Game Plan has created a new dynamic amongst the founders and shareholders of our company.”
Find a new haven for the successful entrepreneur of this electrical business, giving him the opportunity to pursue an ambitious buy & build strategy.
“My journey with New Game Plan resulted in a dream scenario: finding a new partner that allows me to keep growing the business.”
Value and sell the adjacent business of pipeline construction specialists Conduterra to a strategic sector player.
“New Game Plan ran a quick and smooth process, helping us maximise the value of this side business.”
Partner with this golf start-up, co-founded by top golfer Thomas Pieters and digital product studio OWOW, in order to realise their ambition of disrupting the game of golf.
“With New Game Plan as partners, we’ve been able to pivot our proposition, get the funding we need, and start with a fresh team.”
Become equity partners in this innovative storytelling startup and find strategic allies to test and scale the venture.
“New Game Plan believed in the potential of our new storytelling format, and was able to enthuse credible partners to come on board as founding clients.”
Together with McKinsey, explore new options for value creation beyond traditional retail for Colruyt Group.
“New Game Plan provided an imaginative spark alongside McKinsey on this critical project for our future.”
Turn this new, standout UK-based food & drink brand into a global phenomenon, along with the founders and an enthusiastic investment team.
“New Game Plan believed in the potential of SMUG from day 1, and together we’re excited to realise our bold ambitions.”
Tom has always had a passion for supporting great businesses in achieving their ambitions. As a former co-founder of London-based innovation consultancy The Upside, working for adidas, Google, Heineken, Tommy Hilfiger and Shell among others, he has chosen to redirect his time and energy towards personally supporting founders in need of writing a new chapter for their business. He is the author of 3 internationally published marketing books. Based in London since 16 years, he spends his free time either rowing on London waters, travelling the globe or feeding his passion for cinema.
Peter has a natural ability to bring together and create chemistry amongst the right constellation of people in order to realise new and ambitious dreams. After practising this ability for over 15 years at Belgium’s leading public broadcaster, he now applies this skill to passionate founders and co-creating their new game plan. He was nominated twice as Marketer of the Year, won national and international awards with his teams, and is an experienced Board member in several organisations.
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As the financial architect of New Game Plan, Lode is able to quickly understand the story behind the numbers. He can translate a business strategy into a financial vision, taking into account cashflow, value and risk. With a background in banking - specialised in M&A and investment for midsize companies - and a degree in accounting, he understands both the smaller detail and the bigger picture. He always works in service of the dreams of the founders, recognised as much for his interpersonal as for his analytical skills.
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Alpesh Unalkat is a seasoned tech entrepreneur who has successfully scaled three businesses, one of which was acquired by a listed UK plc and one of which he founded through private equity investment. With a decade as a chief exec and over two decades on the main board of directors, Alpesh also has experience as a board advisor, mentor and angel investor to a range of businesses from different sectors and is a panel member in a university enterprise fund. Alpesh excels at navigating the complexities of profitable business growth and people-centric leadership. His interest in emerging technologies keeps him at the forefront of innovation and he is motivated and passionate about helping other founders achieve their ambitions.
We believe every relationship starts over a coffee, without any obligations or expectations. Drop us a line if you’d like to start a conversation about your dreams, challenges and ambitions.
